TM Forum - Towards Automation: Improving the B2B Customer Experience
Communications service providers and their peers in the cloud and ICT spaces are gearing up for a showdown in business-to-business (B2B) markets.
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The appeal of capturing the greatest portion of a rapidly growing enterprise technology pie cannot be resisted. For many CSPs, it is the central pillar on which their future growth strategy is built. The stakes are high and customer experience (CX) will be the difference maker. But CX for business customers poses a far more complex challenge than it does in consumer markets.
Download this complimentary ebook, published in collaboration with TM Forum, to understand:
- Which enterprise verticals service providers are targeting to grow their B2B businesses
- Which business models service providers favor in B2B markets
- How service providers are prioritizing operations automation to meet B2B CX goals
- What fundamental characteristics a modern B2B CX should include