Thanks to a combination of rapid digitization and the odd pandemic here and there, the competition for online ad dollars has increased dramatically in recent years. But despite the...
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Publishers rely on CloudSense to deliver sales transformation
Learn MoreIn order to remain competitive in this fast evolving digital media landscape, publishers need a solution that allows them to manage complex campaign selling at scale
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With over a decade in experience delivering successful CPQ implementations, CloudSense has developed techniques to maximize benefits and minimize risks
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The chaos of the past few years has left publishers struggling for ad dollars, forcing them to drive productivity with alternative value-enhancing activities
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In order to remain competitive in this brave new world, media ad publishers need to evolve their strategies and be ready to implement new approaches and develop new capabilities
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Make large-scale changes to customer subscriptions in a fraction of the time
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In today’s hyperconnected world, collecting consumer data from every touchpoint is essential. From changes in privacy regulations, GDPR and the demise of cookies, the saying that...
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We have recently explored how the past few years have ushered in major changes to the media ad sales space: the digitization of audience consumption habits has accelerated, print and...
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How to drive operational efficiency, innovate commercially and inspire customer loyalty in modern Media
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Your customers are willing to pay for your high-quality content online, but only if your digital subscriptions experience is quick and convenient
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While digitization has been a driving force behind media ad sales for some time, the pandemic kicked it into high gear, as online traffic went through the roof, and traditional channels lost audience
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Choosing the right Order Management System (OMS) is a vital step towards running a thriving Ad Sales function, but the selection process can be time consuming
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On 7 December 2021, CloudSense hosted an exclusive roundtable event led by LiveIntent CMO Kerel Cooper and CloudSense VP of Media Solutions Stuart Schauman. Together they explored the...
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An all-in-one, out-of-the-box solution, MediaRapid is quick to implement, and delivers value fast, helping publishers transform and future-proof their ad sales and operations.
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Well, 2021 was quite a year. Although optimistically predicted to be a return to normal back in January, if anything it was even stranger than 2020.
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The combination of recent world events and the ongoing move towards a digital-first world have caused a major shift in the way marketers think about promoting their products and services.
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An all-in-one, out-of-the-box solution, MediaRapid is quick to implement, and delivers value fast, helping publishers transform and future-proof their ad sales and operations.
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It’s hard to believe that we are approaching the end of 2021; the past two years really do feel like a blur, and we have emerged out the other end in a significantly altered digital ad...
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