Programmatic advertising in a world without third party cookies
In order to remain competitive in this brave new world, media ad publishers need to evolve their strategies and be ready to implement new approaches and develop new capabilities.
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After a challenging decade for the media industry, the imminent demise of third-party cookies is yet another rupture that forces both publishers and advertisers to rethink the way they buy and sell advertising space.
Download your complimentary ebook today to explore:
- How the demise of third-party cookies has impacted the media industry
- The future of programmatic advertising
- The different strategies publishers and advertisers need to implement to thrive in this new landscape