With growing competition emerging from non-traditional market entrants, publishers are having to fight hard to build and win revenue without depleting margins. This means being willing to transform existing sales operations to enable faster - and more effective - innovation.
Adweek and CloudSense recently hosted a virtual panel, exploring how Dutch publisher DPG Media transformed their sales operations.
Watch the video below, to hear form the following panelists:
Alex Fuller, CTO & Co-founder, CloudSense
Marvin Walstra, Manager of Back Office Systems Support, DPG Online Services
Some of the key topics discussed include:
- How a more efficient sales platform reduced DPG’s costs by more than 25%
- How DPG cut product launch times from two weeks to one hour
- The benefits of providing an outstanding digital experience for advertisers