After a challenging decade for the media industry, the imminent demise of third-party cookies is yet another rupture that forces both publishers and advertisers to rethink the way they buy and sell advertising space.
Download your complimentary ebook today to explore:
- How the demise of third-party cookies has impacted the media industry
- The future of programmatic advertising
- The different strategies publishers and advertisers need to implement to thrive in this new landscape