A perfect storm of industry challenges has emerged in the wake of these last turbulent few years:
- Rising operational costs
- Economic strife eating into margins
- Customers considering telco spend cuts
- Growing competitive threat from hyperscalers
- Emerging delayering trend: The end of the integrated telco
- General evolution of telco business models
In the teeth of these challenges, major questions arise that need quick and decisive answers:
- Why are we losing deals?
- Why are we bleeding margin?
- Where is our process failing?