Customer Case Study - Newsday

Introduction

For over 80 years, local businesses and nationally recognized brands have advertised their products and services to the affluent Long Island, New York market using Newsday. Today, Newsday has evolved into more than a newspaper, engaging its audience 24/7 and on the platforms of their choice: print, digital, data and experiential marketing.

In 2016, Newsday began a project to transform its digital advertising solution from an Ad Operations perspective; the goal was to get all Business Intelligence into Salesforce. The project was conceived to deliver a faster more accurate service for advertisers, while improving Newsday’s use of digital metrics for advanced reporting.

To deliver maximum visibility and efficiency, Newsday wanted to bring their digital advertising in line with their print advertising which they managed on Salesforce. By doing so, they aimed to make Salesforce the hub for all things advertising.