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Modern CPQ: The key to accelerating digital transformation

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Organizations in the telecommunications, media, and utilities sectors are evolving their business models to support B2B and B2C customers of tomorrow.

Modern CPQ applications enable these organizations to design new solutions, optimize pricing, and sell digitally.

This IDC Technology Spotlight explores how CPQ technology has evolved to allow businesses to achieve sales transformation in an increasingly complex environment. Download this report to learn:

  • Business challenges in telco and media that CPQ can address
  • Common software capability shortfalls that cause many CPQ projects to fail
  • Defining critical features for CPQ to support digital-first business models