What is a marketplace? How can communications providers capitalize on this new trend?

Demand for integrated cloud communications and IT services is skyrocketing from enterprises in all sectors. Post-pandemic businesses have clearly shifted gear in pursuing digital transformation strategies.

In today's as-a-service economies, SMBs through to enterprises are looking to simplify sourcing. No longer happy to shop from multiple suppliers, companies are opting for a single managed service provider who can deliver their full portfolio of digital infrastructure requirements.

In a bid to respond faster to this swell in demand, the whole communications eco-system is exploring new ways of collaborating efficiently. Communications providers are widening their selection of XaaS solutions. In place of juggling -  a high number of rigid agreements, marketplaces enable providers to create solutions in flexible commercial spaces. 

Watch the video below to hear the following panelists discuss this important topic:

Vish Kumar, VP Industry Solutions, CloudSense

Darek Tasak, Global Head of Strategy & Commercial Operations, CloudBlue