Why Digitized Ad Sales are Critical for Future Revenue Growth
While digitization has been a driving force behind media ad sales for some time, the pandemic kicked it into high gear, as online traffic went through the roof, and traditional channels lost audience
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Published in partnership with Admonsters, this playbook will help you to understand the four key drivers of friction in digital ad sales today - along with strategies for fostering collaboration and productivity across disparate teams and technology platforms.
Download this complimentary playbook that covers:
- Mergers & Acquisitions
- Changing Consumer Behavior
- Shifting Buyer Behavior
- All Thing Privacy & Identity